Sat, 24 Jul 2021

Hello, my name is Khalil Kenzeddine and today I am going to reveal the 3 steps customer acquisition system that turns strangers into buyers.

This is the system Starbucks and McDonald's used to corner the coffee and hamburger markets. It's the same system Amazon uses to dominate ecommerce. It's how Best Buy, Beachbody (selling workouts like P90X), and Sports Illustrated have become household names.

It works for small, medium, and enterprise-level businesses. It works for mom-and-pop shops and billion-dollar retailers. It works whether you sell traditional products, digital products, or services.

This system works because it exploits each and every aspect of the irrefutable law of business growth put forth by legendary marketer Jay Abraham. He teaches that there are only 3 ways to grow a business:

  • Increase the number of customers
  • Increase the average transaction value per customer
  • Increase the number of transactions per customer
  • If you think about it, this makes perfect sense.

    This is the stuff the world's best marketers and entrepreneurs know and use daily—but it isn't taught in any business school.

    • The first thing you have to do is get crystal clear on everything that is related to your customers. This is what is going to allow you to hit the bullseye and beat the best copywriters in the world. Your prospects will relate so much to your marketing message because you know them so well.

    • Then you need to identify their most important pain point and their most desired outcome. This way you will position your offer as the perfect vehicle from a less desired before state to their most desired after state.

    • Once you have all those information about your target market all you need is to architect a sequential system that turns strangers into buyers. The biggest marketers call it the customer value journey or simply a marketing funnel.

    It may have different stages depending on businesses but the main thing to remember is that you need to speak to your prospects differently depending on the level they are in the marketing funnel.

    Exactly the same way you would do with people. You talk different languages with them depending on how well you know them. You should treat your prospects the same way.

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